Branding - Foret Fashion
Rooted in the heart of the fashion industry, Foret Fashion is committed to combining style with environmental responsibility. Our approach to branding Foret Fashion is to demonstrate our commitment to Communicating sustainability visually. We offer a range of garments made from sustainable fibers or recycled materials and promote manufacturing processes that reduce chemical use and water consumption. The visual system and strategy we have developed is designed to position Foret Fashion as a brand at the forefront of the fight against climate change and environmental protection.
Task
Developed a distinctive brand identity for the client that reflects sustainability, including a consistent color palette and typography. The responsive website created offers numerous features: an online store with responsive design, live Ajax search, Ajax login, social sharing features, SEO optimization, Ajax filters on the homepage, HTML5 and CSS3 tableless design, WooCommerce, TWINT integration, an elegant design style, Ajax functionalities for shopping cart and wishlist, a mobile friendly menu, support for smooth scrolling effects, a real-time visitor display, "come back" alert and much more. In addition, I designed eco-friendly brochures, business cards and business signatures that emphasize the client's green credentials.