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Creative Identity Mockup June 3, 2020

swype packaging

For the swype brand, I designed an appealing packaging for SIM cards that is not only aesthetically pleasing but also representative of the brand identity. This design was a key element in positioning swype in the market and reflected the clear brand strategy and positioning. Under the motto "Mobile. Simply better.", swype conveys the promise of offering transparent and affordable mobile tariffs via an app - always at a constant price with no hidden costs.


Conception and design of a brand-strong SIM card packaging for swype, including implementation of the brand strategy and positioning as well as integration of the guiding principle "Mobile. Simply better.", with the aim of ensuring transparent communication of the mobile phone tariffs.

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